Start with hierarchy
People do not always read a page from beginning to end. Headings, subheadings and short descriptions help them identify what matters. Build hierarchy with weight, space and position as well as size.
Emphasizing every line can have the same effect as emphasizing nothing. If a section has one main idea, it should also have a clear visual focal point.
Space shapes reading rhythm
Line height, line length and paragraph spacing work together. A very wide column makes the next line hard to find. A very narrow column forces frequent line changes.
Around 60–75 characters per line can be a useful starting point for long text. The final decision should come from reading the actual font at the intended size and on real devices. Treat the range as a starting point, not an absolute rule.
Check language coverage
An attractive display family may not include all the characters a project needs. For Turkish, check ç, ğ, ı, İ, ö, ş and ü. Characters falling back to another font can disrupt visual consistency.
Uppercase styling also needs to respect language rules. Declaring the document language matters for accessibility and language-aware transformations.
Decide on a real screen
A thin weight can look elegant on a large design monitor and weak on a small phone. Test different screens and enlarged text settings. Headings inside fixed-height boxes may become clipped when people increase text size.
Good typography adds personality while making reading and decisions easier. When font choice, hierarchy and space work together, the interface needs less explanation.