The beginning
YT Shisha needed to bring the strength of its wholesale business directly to end customers. The goal was to offer the brand's wide product range to customers in Türkiye and abroad through an easy, trustworthy and enjoyable shopping experience.
A store made for the brand
I built the store from scratch on my own, with a design made entirely for the brand's identity. I organised hundreds of products into clear categories and added a guided selection experience that helps visitors find what they are looking for quickly — and helps undecided shoppers choose the right product.
A storefront kept alive by campaigns
The store's team can manage discounts and campaigns on their own, without needing anyone else. I created dedicated pages for holiday and special-occasion campaigns, and each campaign goes live together with visuals ready to share on social media. That way the storefront is refreshed regularly.
Beyond borders
With its English version, the store opened up to customers abroad. For international wholesale buyers, I added a dedicated section where they can see products and current prices on a single page and easily request a quote. The brand can now reach beyond Türkiye with confidence.
Today
The store keeps growing with new products and campaigns. I continue developing this project, having taken on every part of it myself — from its design and campaigns to serving local customers and buyers abroad.