The beginning
Lirona Tekstil is a growing women's fashion brand. Already selling on marketplaces, the brand's next step was a store of its own — one that carries its identity and builds a direct relationship with its customers.
A home for the brand
Instead of ready-made templates, I built the store from scratch on my own with a design made for the brand. I added a guided finder that helps visitors discover the right size and style, and made shopping more enjoyable by highlighting complementary pieces on product pages.
Building a bond with customers
I designed a tiered points programme that rewards loyal customers, a way to invite friends and gentle reminders for shoppers who leave items in their basket. The store became not just a place to buy, but a brand that builds relationships. I also worked carefully to make pages load faster and to help the store be found more easily in search engines.
A separate door for dealers
For the brand's wholesale side, I built a separate, bilingual B2B store where dealers can easily order in packs with set size assortments. Lirona now reaches both end customers and business partners through its own digital doors.
Today
Both stores continue to grow with the brand. I keep developing Lirona, having taken on every stage myself — from design and customer experience to retail and wholesale.